U Job Portal = U Failed Portal

So yesterday I read an interesting article on Green&White. UFone GSM has launched UJob Portal that allows customers to apply for jobs right from their mobile phones. Wow! About time! Well not really but let's not kill it right away shall we?

So how does UFone tell us all about this awesome feature?

Finding your dream job is now, just an SMS away. U-Job Alerts now gives you access to thousands of job announcements as posted on Pakistan's Leading Job Portal, ROZEE.PK.

Hmm.. "dream job" an "SMS" away. Yes that's what I want, I want you to spam with me SMS alerts for every single job that is posted on Rozee.pk --- like you couldn't just spam my inbox so I can look through them when I had a few minutes and apply for them with a proper resume.

To me this is a prime example of a product shoved into a space where it doesn't belong. It is uterly useless and someone at UFone should be held responsible for making this decision.

I am not even going to bother explaining why is it a bad idea from an employer's point of view, let alone candidate's point of view. But if you are looking for job, my personal recommendation to you would be NOT to use UJob to apply for a job. I know I won't hire you if you applied through the mobile.